E-Commerce Specialist at Jewel of Africa

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Summary of role

  • Generate and update website content (products, content, promotions)
  • Work with Sales & Marketing department to build traffic & sales via the website
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them

Key Experience

  • Understanding what is required to drive traffic to retail websites (email marketing, link generation, online PR, SEO, offline marketing and PR, etc.)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience of Magento
  • Experience using softwares such as Excel and Photoshop
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Familiar with data management
  • Previous experience of website or e-commerce CMS
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

DETAILED RESPONSIBILITIES WOULD INCLUDE:

Website

  • Update product information and content on the website
  • Create banners, images, promotions etc. for display on the website (using Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (e.g. payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Liaise with internal resources regarding the day to day management of the website
  • Evaluate approaches & strategies to improve website sales conversions, customer experience and engagement

Marketing

  • Understand and develop sources of traffic email, SEO, PPC, affiliates, social media, catalogues etc.
  • Liaise with in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

  • To meet all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Maintaining an excellent level of service to the business
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Submit your CV to admin@jewelofafrica.com

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