Marketing and Communications Manager
Population Media Center (PMC) is a nonprofit, international organization, which strives to improve the health and well-being of people around the world using entertainment-education strategies. Founded in 1998, PMC has 19 years of field experience in social behavior change communication, impacting more than 50 countries around the world.
PMC seeks applications from suitably qualified and experienced persons to fill the position of Marketing and Communications Manager.
Reporting to the PMC Resident Representative – Zambia, the Marketing & Communications Manager is responsible for the development and implementation of cohesive marketing strategies that grow audience share, funding, and advance PMC’s brand and mission. She/he will work closely with the Resident Representative, Deputy Representative, and Creative Teams, as well as working closely with the Director of Marketing & Communications at PMC-Headquarters to:
1. Increase audience share and drive public demand for PMC entertainment
The Marketing & Communications Manager develops and implements promotional plans for PMC’s dramas and other activities, working closely with media outlets, PMC formative research, the PMC Resident Representative, and PMC creative teams. S/he develops a timeline of activities that outline deliverables with clear objectives and budgets. S/he is responsible for implementation and evaluation of those deliverables.
In harmony with other strategic planning, develop and implement promotion plans for PMC’s dramas and other in-country activities; monitor and evaluate according to goals, timelines, and budgetConceptualize and create dynamic messages, activities, and materials for a variety of audiencesResearch, write, and design print and digital materials, including presentations or talking points, brochures, posters, websites, billboards, promotional packets, etc.Work closely with Creative, Research, and Leadership on specific and overall initiativesWork closely with PMC-Headquarters Director of Marketing and Communications to ensure all marketing and communications activities are aligned with mission and vision and to provide stories from the field for Headquarters’ activitiesDocument, photograph, and videotape events, listeners, production, etc.Maintain social media accountsDevelop and align marketing budgets in collaboration with financial officerDevelop media contacts; write and distribute press releases; participate in interviews and speaking events; assist appropriate PMC personnel for speaking eventsKeep abreast of advances in marketing and communications strategy and technology
2. Drive demand and increase funding for PMC interventions on social and environmental issues
The Marketing & Communications Manager develops and grows relationships with current and prospective funders and partners, ranging from government entities to health facilities to UN agencies to NGOs, working closely with the Resident Representative, Monitoring and Evaluation Officer, and external entities. He/She is responsible for continually finding and creating multi-media stories of PMC’s impact, documenting impact on individual listeners’, partners (such as clinic attendance or attitudes of clients), and popular opinion.
Ensure in-country team understands PMC’s brand, audiences, value proposition, and marketing and communication objectives and activitiesTrack and categorize efforts; regularly send updates and materials to headquartersAssist the Resident Representative to prepare reports on promotional activities to submit to PMC headquarters, government counterparts, donors and project partners, as neededKeep abreast of social and behavior change communications, international development, PMC’s social issues, and private and public funding sectors
3. Manage the PMC brand to control how it’s perceived in the market
The Marketing & Communications Manager develops and advances PMC’s brand and mission by continually learning about PMC’s audiences, understanding how PMC is perceived in the market, and protecting the integrity of PMC’s products — by working with PMC staff internally to understand and articulate PMC and its value proposition, ensuring PMC’s marketing promises match deliverables, and ensuring visual and verbal consistency across all materials and presentations.
Oversee PMC’s brand to ensure PMC’s image and value proposition across all materials and presentations
QUALIFICATIONS and EXPERIENCE
A minimum of a bachelor’s degree in marketing, communications, CIM Professional Postgraduate Diploma or Social Behavior Change advanced qualificationA minimum of 5 years’ experience in the design, management, and implementation of marketing and communications strategyStrong organizational and personnel skills, and the ability to meet deadlinesExcellent writing and oral communication skillsStrong knowledge of graphic design preferredStrong BRAND management backgroundStrong knowledge of Adobe Creative Cloud and MS Office preferredStrong knowledge of website architecture and content strategy preferredKnowledge of HTML, CSS, and experience with Word Press preferredProficiency in English preferredExperience in managing donor funded communication activities is added advantageMember of the Zambia Institute of Marketing
To apply, submit via email a cover letter and CV to email ;protected
Applications due by Wednesday 4th April 2018 5pm. Please ensure that you mention www.gozambia.com as the source of this job advertisement when applying for this role. To learn more about PMC, visit www.populationmedia.org.