- Company: Vending Technologies Zambia Ltd
- Location: Zambia
- State: Lusaka
- Job type: Full-Time
- Job category: Advertising/Media Jobs in Zambia
Designation: Brand Marketing Manager
Reporting to: Chief Operating Officer
Department: Financial Institution Partnerships
Company: Vending Technologies Zambia Limited
Location: Lusaka Head Office
Job Purpose
The Brand Marketing Manager ensures brand integrity by guiding efforts across multiple channels and functions. The role holder supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business.
Job Description
Key Responsibilities
- Oversees the company brand development of advertising, promotions, direct marketing, social media and PR activities associated with the assigned brand
- Assists in the development and analysis of consumer insights
- Develops, maximises and enhances the digital presence – product websites, social media and e-marketing to drive customer engagement and product promotion
- Manages the company brand development of advertising, promotions, direct marketing, social media and PR activities on assigned console titles
- Develops and executes unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment
- Integrates marketing campaign development across channels
- Serve in a consultative manner for other teams marketing to the Hispanic population
- Manages the brand review process including policies and brand guidelines
- Supports research, reporting, tracking and dash-boarding of brand campaign performance and budget
Key Requirements
- Bachelor’s degree in business, computer science, management information systems or related fields.
- Preferably 3-5 years experience in Brand marketing
- Agency and/or Retail experience is a plus
- Ability to multi-task and pursue multiple initiatives simultaneously
- Strong analytical, organizational and presentation skills
- Excellent written, verbal communications skills and the ability to synthesize information and make clear, concise recommendations.
Closing Date
The closing date for receiving applications is Monday, 21st March 2022
Suitable candidates are requested to apply by sending through only their application letter & CV combined into one pdf document to mmutinta@opay-inc.com. The academic or professional qualification papers will only be requested from shortlisted candidates. The title of the email should be the designation of the job role and the name of the candidate.
