Description:
Job Purpose:
The Marketing Manager will develop and implement marketing promotions, publicity and public activities of the Bank in order to facilitate attraction of wide section of exhibitors to generate the required income. Initiate business development and marketing plans to achieve the vision and strategic objectives of promoting trade and investment through exhibition. Initiate marketing plans to ensure the utilization of the trade fair premises and grounds all year round.
Summary of Key Responsibilities;
- Develop and implement marketing and public relations plans to assist superiors with the production of promotional materials aimed at selling the various services provided by the Bank.
- Promote the as an attractive business opportunity for business houses advertising their company business ventures through provision of such information as economic climate, political stability etc.
- Carry out market research through a wide range of activities in order to determine market trends, customers’ behavior and new development/improvement to the company activities.
- Market the Bank locally and internationally through different marketing efforts such as the distribution of promotional materials, promotional tours, seminars, and participation in various local and international Trade and Investment Exhibitions.
- Prepares business proposal aimed at attracting support and assistance from cooperating partners.
- Prepares Marketing Plans, and participates in formulation of cooperate Strategic Plan processes.
- Prepares periodical reports on marketing activities and achievements on the business.
Required Knowledge and Skills
- Knowledge and traceable experience in strategic planning and management.
- Strong interpersonal skills and very good at both written and oral communication.
- Creativity and innovation.
- Ability to prepare a marketing budget.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc
- Excellent negotiating skills
- Good interpersonal skills
Primary Areas of Accountability:
Qualifications and Experience
- Must have a Minimum of 7 years at Senior or Middle Management level in a Commercial Bank or well established Financial Institution, Telecoms or FMCG Company
- Having worked for an advertising agency will be a plus
- Must have proven working experience in digital marketing
- Most have a strong understanding of marketing techniques such as writing and sending media releases and posting information on websites.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Must be a member of ZIM
If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to : jobs@bemconsult.com and Copy-in apply@jobsportal-career.com
Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 14 days of the closing date of the advert, please consider your application unsuccessful.
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