Digital Marketing Officer Moja Market

    Job Advert: Digital Marketing Officer

We are seeking a talented and innovative Digital Marketing Officer to join our team. As the Digital Marketing Officer, you will be responsible for developing and implementing digital marketing strategies to increase brand visibility and drive user acquisition.

Key Responsibilities:

• Develop and implement digital marketing strategies, including PPC (Pay-Per-Click) and display ads, to increase brand visibility.
• Optimize website content and user experience for search engine rankings.
• Implement email marketing campaigns to engage and retain users.
• Utilize social media platforms to promote our marketplace app and engage with the target audience.
• Monitor and analyze digital marketing metrics to measure the success of campaigns.
• Identify emerging digital marketing trends and implement innovative strategies.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.

Requirements:

• Diploma or degree in a relevant field
• Proven experience in digital marketing, with a strong track record of driving user acquisition and engagement.
• Solid understanding of digital advertising platforms and strategies.
• Knowledge of SEO (Search Engine Optimization) best practices.
• Experience with email marketing platforms and social media management tools.
• Analytical mindset with the ability to interpret data and optimize campaign performance.
• Strong communication and teamwork skills