DIGITAL AND CONTENT STRATEGIST
Job Summary: The Digital and Content Strategist at Maqola Creative Agency plays a key role in developing and implementing digital marketing strategies that drive client engagement and achieve business objectives. You will leverage your expertise in content marketing, SEO, and digital analytics to create impactful campaigns and optimize performance across various channels.
Responsibilities:
Develop comprehensive digital marketing strategies aligned with client objectives and target audience insights.
Conduct market research and competitive analysis to identify opportunities and trends.
Create engaging content across digital channels, including websites, social media, email, and blogs.
Optimize content for search engines (SEO) and user experience (UX), driving organic traffic and conversions.
Monitor and analyze digital performance metrics, providing actionable insights and recommendations for improvement.
Collaborate with internal teams to execute integrated marketing campaigns and initiatives.
Stay updated on industry trends and best practices in digital marketing and content strategy.
Develop and maintain client reports to track campaign performance and ROI.
Requirements:
Proven experience in digital marketing, content strategy, or related field.
Strong understanding of digital channels and platforms, including social media, SEO, and email marketing.
Excellent writing and editing skills, with the ability to create compelling and relevant content.
Proficiency in digital analytics tools such as Google Analytics.
Strategic thinker with the ability to translate client objectives into actionable strategies.
Bachelor’s degree in Marketing, Communications, or related field (preferred).
To apply for this job email your details to careers@maqolazm.com
Closing Date : 10th March, 2024.
