Trade Marketing Representative – Job Ref: 52

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Trade Marketing Representative

Purpose Statement

To ensure that maximum long-term benefit is derived from all Trade Marketing efforts by effectively and efficiently managing area of responsibility, through execution of proposed and agreed cycle instructions by Area Manager, Team and self in light of the company’s brand and outlet-type strategies.

Principal Accountabilities

  • Develop and implement a territory Trade Marketing plan that meets the requirements of brand portfolio,
  • Merchandising and promotion particular to Area Trade Marketing objectives.
  • Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share.
  • Ensure that Trade Channel and outlet type achieves territory distribution objectives of company drive brands in
  • order that availability is maximized in line with brand strategies and market needs.
  • Implement National Presence Marketing and promotion programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands (Drive Brands) throughout the territory.
  • Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trade environment by imparting crucial trade knowledge to customers.
  • Manage financial accounts and assets for the area to ensure those Trade Marketing resources are secure and used efficiently and effectively.
  • Provide Trade Marketing information, performance reports and accounts to ensure that Area Manager and Key account handlers are fully informed at all time.


  • Minimum one 1 year of experience in Marketing or sales related role
  • Marketing qualification – Bachelor Degree or National Diploma
  • Valid Driver’s license
  • Excellent communication skills
  • Self motivated

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity BAT Zambia PLC. (ZM10)

How to Apply

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