Marketing & Social Media Executive Anantara

Company Description

Exotic, luxurious and indigenous. Anantara’s unique destinations cater for everything from a relaxing city break to an extravagant once in a lifetime journey. Exciting opportunities bring Anantara’s heart-felt hospitality and sense of discovery to destinations across Africa, Asia and the Middle East.

Job Description

The Marketing & Social Media Executive will develop and execute social media strategies to maximize brand awareness and engagements at the brand level in key social media channels. He/She will work with strategic partners to drive fan engagements and online business in order to achieve brand level goals, while ensuring voice-and-tone and social content are aligned with our brand values.

Role Responsibility:

Manage social media communities on key platforms
execution and optimization – to maximize brand value and drive business impact
Identify threats and opportunities in user generated content surrounding the business
Proofread, copy edit and write social media content that is engaging to our customer base and still comply with branding guidelines
Develops and executes aggressive social media campaigns at the corporate level for social media channels to drive fan acquisition and maximize engagement
Manage third party agencies for campaign delivery, ensuring quality and timely deliverables
Have an attention to detail from campaign execution & measurement to managing the process (budgets, payment, workflow)
Works with corporate PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy
Works with the corporate digital marketing team to ensure that the social media channel is appropriately engaged for corporate advertising activities
Maintain a personal up-to-date knowledge on all Anantara & AVANI product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
Identify digital media technology and social network marketing trends and how they can improve brand favorability, improve consumer experience and company’s investment on social media and content marketing

Qualifications

Relevant Diploma/Degree in marketing and/or digital communication
Minimum 2 years of digital and social media experience in global PR firms or specialized social media agencies
Exhibits the ability to jump from the creative side of communications to analytical side to be able to demonstrate ideas are analytically sound
Displays in-depth knowledge and understanding of Social Media platforms, their respective user behaviors and how each platform can be deployed in different scenarios
Is a Team player with the confidence to take the lead and guide other team member, when necessary, on content development, campaign ideation, and online reputation management
Ability to successfully function in a fast-paced, deadline-driven environment
Strong organizational, time management, communication, process & result oriented and possess problem-solving skills working with multiple teams/agencies/vendors.

Additional Information

Proficient in English both business and communication
Digital Savvy
Zambian Nationals only

Closing date 21st March 2022