Marketing Manager Legacy Manufacturers Limited

Job Title: Sales and Marketing Manager or Supervisor (To depend on prior experience)

Reports to: Director

1.0 PURPOSE OF JOB POSITION

Responsible for sales and marketing of the company’s products, effective management of relationships with the company’s customers, execution of our growth agenda in the country and developing sales and marketing strategies.

2.0 KEY PERFORMANCE AREAS

• Monthly sales revenue growth
• Development of new markets
• Customer acquisition and retention
• Customer satisfaction
• Sales opportunities created
• Product performance in the market
• Accounts receivable collection effectiveness
• Days sales outstanding or average age of debt
• Quality credit control and minimizing bad debt exposure
• Distribution planning and cost saving
• Problem solving and continuous improvement

3.0 DETAILED ROLES AS PER KEY PERFORMANCE AREAS

General

• Overseeing our current offerings and coming up with initiatives for new products or services
• Building sales and marketing programs to support specific marketing objectives in support of our overall strategic marketing plan
• Researching and analyzing customer insights, consumer trends, market trends, demographics, pricing schedules, competitor products, and other relevant information to build successful marketing strategies
• Gathering and providing critical market intelligence and trends on pricing, new products and markets as required by management
• Coordinating marketing strategies with the production, human resource and finance departments

Sales Revenue Growth

• Sales and marketing of all company products
• Identifying and developing new sales opportunities to grow the business
• Development and implementation of a marketing plan and strategy

Customer Acquisition and Retention

• Nurturing current client relationships and resolving client complaints/problems to ensure client retention.
• Creating and maintaining a customer database of current and potential customers
• Ensuring that all customer queries and complaints are dealt with and closed promptly, and management is updated
• Maintenance and improvement of good customer relations

Market

• Aligning our value proposition to the customer needs based on segmentation and differentiation
• Overseeing branding, advertising, and promotional campaigns
• Promoting our brand at trade shows and major industry-related events
• Continuously seeking, identifying, suggesting and implementing ways to grow the business
• Improving margins in a growing and performing market environment.
• Proactively analyzing competitors’ capabilities and movements in the market

Distribution

• Developing and implementing a distribution plan in order to maximize volume, profit and market share performance
• Overseeing daily routes and improve route plans to ensure timely deliveries
• Ensuring that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved
• Ensuring all orders received from customers are fulfilled on time
• Ensuring all products are available and visible on the market
• Developing distribution budgets and manage expenses within the budgets
• Ensuring that company transport vehicles are maintained in good working conditions

Credit Control and Cash Collection

• Responsible for payment collection for the supplies/orders made
• Prompt banking of all company funds collected in the line of duty
• Monitoring accounts to identify overdue payments and negotiating suitable payment plans
• Finding and contacting debtors to arrange debt payments by customers
• Planning a course of action to recover outstanding payments that may become delinquent
• Writing final notice warnings to customers when payments are not being made
• Identifying delinquent accounts requiring external collection efforts and instituting legal action when customers fail to pay their debt

Reporting

• Ensuring daily, weekly, monthly and annual revenue, sales and operation reports are produced, circulated and acted upon on time
• Attending weekly and monthly sales meetings as and when required by management and participating in such meetings with reports based on market coverage
• Ensuring timely communication of right prices and promotions within the company and to our customers
• Reporting on collection activity and accounts receivable status
• Ensuring all sales staff are trained before they are deployed into markets

Cost Saving

• Minimizing distribution costs and overheads incurred to take our products to market
• Developing cost reduction initiatives while maintaining productivity and quality
• Allocating and managing staff resources according to changing needs
• Ensuring that Company assets and resources, including distribution trucks and vans are economically used
• Constantly educating sales and marketing staff on company asset care; cutting on unnecessary expenses for repairs caused by negligence, carelessness etc

4.0 Qualifications

• Full Grade 12 certificate with a minimum of 5 credits
• Relevant Diploma in Sales, Marketing, Business Management, or any commercial field from a reputable academic institution
• Degree from a reputable university in a relevant field will be an added advantage
• Three years of work experience in the food processing industry or FMCG
• Experience in the sales and marketing of Cereals, Snacks, Cooking oil and Textured Soy Protein (Soya pieces) will be an added advantage
• Must be computer literate with working knowledge of Excel, Word and PowerPoint.