Digital Communications Officer UNICEF

Mission and objectives

UNICEF helps build a world where the rights of every child are fully realized. It is our conviction that nurturing and caring for children are the cornerstones of human progress. UNICEF was created in 1946 to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. It has a global mandate to influence decision-makers, and a wide variety of partners at grassroots level to turn the most innovative ideas into reality. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. UNICEF is the world’s largest provider of vaccines for developing countries, it also supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and Governments.

Context

UNICEF helps build a world where the rights of every child are fully realized. It is our conviction that nurturing and caring for children are the cornerstones of human progress. The incumbent will serve as the lead creator and editor for UNICEF’s Zambia social media accounts and digital platforms, including the website and Internet of Good Things, refining and growing quality content, audiences and engagement. The incumbent will plan and coordinate social media across several existing platforms, while identifying new opportunities to continually improve our presence across digital platforms to deepen engagement with supporters. He/she will also serve as the focal point for partnerships with digital influencers and mobilizers.

Task description

Within the delegated authority and under the direct supervision of the Chief of Communication or his/her designated mandated representative(s), the Digital Communication Officer will undertake the following tasks: Digital communication strategy:

• Ensure UNICEF Zambia’s social media channels and website are regularly updated with new content, interactions with followers established and online reputation management performed as per requirements;
• Identify key influencers and potential partners to help amplify UNICEF messages on a regular basis;
• Produce and implement social media plans to promote key campaign/content. Ensure marketing plans including ads creation and campaigns to promote outreach, engagement and followers, are implemented;
• Ensure digital communication plan is finalized and executed. Content production:
• Support the production of communication products and materials in a timely manner, execute and make follow ups to support country digital communication strategy, regional and global digital campaigns and priorities. This will require graphic design skills and software management to create in house content for different social media platforms. Campaign development and implementation:
• Provide effective and timely professional assistance in developing, implementing and monitoring and evaluating digital communication campaigns.

Monitoring and evaluation:

• Undertake regular monitoring and evaluation activities according to the work plan to ensure maximum impact and continuous improvement of online communication efforts, including campaigns and social media presence;
• Ensure results and reports, using analytic tools, are prepared and shared on a timely basis.