Company Overview:
Join the vibrant team at Wiana Media, a marketing agency located in Lusaka, Zambia. At Wiana Media, we specialize in delivering innovative and results-driven marketing solutions for our diverse clientele. As we expand our operations, we are on the lookout for a skilled and dynamic Digital Marketing Executive to join our team.
Responsibilities:
Digital Marketing Strategy:
- Devise and execute comprehensive digital marketing strategies to meet client objectives.
- Implement and optimize online campaigns across various platforms.
Content Creation and Management:
- Develop engaging and relevant content for social media, blogs, and email campaigns.
- Collaborate with clients and internal teams to ensure brand consistency and messaging.
Social Media Management:
- Manage and enhance social media profiles for clients to increase brand visibility.
- Stay updated on local and global industry trends to capitalize on marketing opportunities.
SEO and Website Optimization:
- Conduct keyword research and implement SEO strategies to improve website rankings.
- Work closely with web developers to ensure optimal website performance.
Data Analysis and Reporting:
- Monitor KPIs and analyze campaign performance to provide actionable insights.
- Prepare regular reports for clients and recommend strategies for improvement.
Email Marketing:
- Plan and execute effective email marketing campaigns, including segmentation and personalisation.
- Ensure compliance with email marketing best practices and regulations.
Qualifications:
– Bachelor’s degree in Marketing, Digital Marketing, or a related field.
– Proven experience as a Digital Marketing Executive or in a similar role.
– Familiarity with digital marketing tools and platforms.
– Strong analytical skills and the ability to interpret data to make informed decisions.
– Excellent communication and interpersonal skills.
Wiana Media is an equal opportunity employer, and we encourage individuals from diverse backgrounds to apply.
