Digital Marketing Executive On-cart

Social Media Executive (expert)

Responsibilities

• Proficiency in many social media platforms
• Excellent communication
• Excellent customer service skills
• Should be able to work independently and follow instructions well
• Fluency in G Drive (Google Doc, Sheets, Keeps, etc.) At least 2 years of proven experience in strategic social media content creation and managing the responses.
• Optimize paid campaigns (app and web) on Google Play, App Store, Facebook, Instagram, Tik Tok, and Affiliate Platforms to improve performance at every step of the conversion funnel.
• Understand the customer behaviors and competitive landscape
• Monitor, optimize and scale marketing tactics across several digital channels
• Help localize creativity and content, with design, marketing associates, and local ops teams
• Create: Build, test, and deploy lifecycle campaigns including personalization and dynamic content across email, push and in-app channels
• Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution

Qualifications

• Create social media graphics and captions
• Plan and execute scheduling plans
• Create original content
• Provide data analysis and metric reporting for clients
• Maintain existing brand ambassador relationships
• Manage the various social media platforms and ensure positive customer handling.