Marketing Officer Centre for Infectious Disease Research in Zambia (CIDRZ)

Marketing Officer Ref No. MO/CL/LB/14/04/23

Reports to Lab Business Manager. The incumbent is responsible for implementing the Lab Business marketing strategy to enhance CIDRZ CENTRAL LAB presence.

Main duties

• Researches and analyzes market trends.
• Establishes relationships with new clients
• Maintains and grows relationships with existing clients
• Identifies new/potential markets and products
• Gathers comments from clients to identify areas of improvement in product offerings
• Submits weekly marketing reports
• Conducts promotional activities and distribution of marketing material at forums such as doctor meetings
• Evaluates competitor products and makes recommendations aimed at keeping the business competitive
• Plans advertising and promotional campaigns for products and services on variety of medical (social, print)
• Prepares content for the publication and oversee distribution.
• Ensures that business weekly targets are met so as to prevent losses.

Qualifications

• Minimum Advanced Diploma Marketing or relevent Business Studies
• 3 years relevant work experience
• Strong knowledge of Medical Industry and needs
• Excellent interpersonal skills
• Knowledge of marketing techniques and principles
• Excellent communication skills
• Ability to create and deliver client presentations
• Proficient in relevant software applications such as Microsoft Office suite and web applications.

Suitably qualified candidates are invited to apply. However, only shortlisted candidates will be contacted.