Route To Market Analyst Zambian Breweries

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Job Summary:

The Route-To-Market (RTM) Analyst plays a crucial role in optimizing our company’s distribution strategy and ensuring efficient product delivery to customers. This position involves analysing market trends, evaluating distribution channels, and making data-driven recommendations to enhance our route-to-market strategy. The RTM Analyst will collaborate with cross-functional teams to drive sales growth and improve overall market presence.

Key Responsibilities:

Market Analysis:

Conduct in-depth market research to identify emerging trends, customer preferences, and competitive dynamics.
Analyze market data to determine market segmentation and target customer profiles.
Monitor industry developments and provide insights to support decision-making.
Distribution Channel Optimization:

Evaluate existing distribution channels for efficiency and cost-effectiveness.
Identify opportunities to expand or optimize distribution networks.
Work with the sales team to ensure alignment with distribution strategies.

Demand Forecasting:

Collaborate with demand planning teams to develop accurate sales forecasts.
Analyze historical data and market trends to predict future demand fluctuations.
Ensure adequate inventory levels to meet customer demand while minimizing excess stock.

Distributor Route Planning and Optimization:

Develop and maintain efficient distributor delivery routes.
Optimize distributor delivery schedules to reduce transportation costs and enhance delivery speed.
Implement routing software and technology to improve route efficiency.

Data Analysis and Reporting:

Generate regular reports and dashboards to track key performance indicators (KPIs).
Provide data-driven insights and recommendations for continuous improvement.
Present findings and strategies to stakeholders and management.

Cross-functional Collaboration:

Collaborate with sales, marketing, logistics, and operations teams to align RTM strategies with overall business goals.
Ensure effective communication and coordination between teams involved in the RTM process.
Minimum Requirements:

Bachelor’s degree in Business Administration, Supply Chain Management, Marketing, or a related field.
Proven experience in route-to-market analysis, supply chain, or related roles.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
Knowledge of market research methodologies and tools.
Familiarity with distribution channels, logistics, and supply chain management.
Excellent communication and presentation skills.
Ability to work collaboratively in cross-functional teams.
Strong problem-solving skills and attention to detail.
Knowledge of industry-specific regulations and compliance standards.

Key Competencies:

Analytical Thinking
Strategic Planning
Data Interpretation
Problem Solving
Communication
Teamwork
Adaptability
Project Management

Additional Information:

Band: IX
Route-To-Market Analyst

Location: Lusaka, Zambia

Department: Sales (Route-To-Market)

Reports to: RTM & Tech-Sales Manager

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.

The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than the closing date.