Marketing Executive Precision Recruitment

Overview

Marketing Executive

Main purpose of job: Coordinates and supervises commercialization processes and aligns strategy to marketing execution and projects.

Brand & Marketing Strategy Planning, Alignment & Execution:

• Executes long & short-term Brand Strategies
• Manages agencies in the development of communication to deliver on commercial KPIs
• Leads through the line execution of strategies in liaison with the relevant multifunctional teams
• Leads the alignment of strategies for brand to build and grow brand awareness
• Champions the brand promise, vision, position & architecture to achieve business goals
• Maintains implementation & control all cross functional alignment responsibilities

Plans Development and Execution:

• Manages and administers marketing budget with approved levels in line with agreed A&P allocations

 Reporting:

• Develops insightful strategies
• Actively monitoring category plan sales execution in strong co-operation with ATL Marketing Team
• Constantly monitors brand performance vs. plan; proactively propose corrective actions if necessary
• Leads the presentation development of marketing quarterly / annual planning cycle presentation
• Communicate plans to sales, monitors execution, seeks feedback & post evaluates results of promotions
• Lead category innovation
• Leads copy development / adaptation and campaign preparation
• Set out clear market and brand KPI’s for all partners
• Owns pop materials and equipment central creative (look and feel) – aesthetics
• Liaises with partners (creative, media agencies etc.) to ensure regulatory compliance
• Develops & localises the Brand Strategy based on deep local consumer understanding to

commercialisation while managing cross functional teams (incl. sales, special projects, etc.)

• Develops & execute brand campaigns e.g. grassroots / sampling events, oversees sponsored events

 Manage Multifunctional teams:

• Liaises with suppliers and third parties (promotions, creative, media agencies etc.)
• Deliver through work stream coordination (sales, special projects, finance, purchasing & agency partners)
• Communicates plans to sales, monitors execution, seeks feedback & post evaluates results of promotions
• Aligns and re-aligns with the Marketing Manager & Key Stakeholders on strategy and implementation

Competencies and Skills

– Agility

– Strong Leadership Skills

– Team Oriented

– Strong Employee Engagement Skills

– Strong communicator on all mediums

– Versatility and competence on all Creative mediums

– Needs Based marketing an analysis

– Insight generation

– Consumer centricity

– Category Dynamics and Time planning

– Tertiary qualification

– Must be a member of the Zambia Institute of Marketing