Corporate Affairs Brand & Marketing Manager Standard Chartered Bank

Job Description – Corporate Affairs Brand & Marketing Manager (2300018173)

Corporate Affairs Brand & Marketing Manager – (2300018173)

Job
: Operations

Primary Location
: Africa & Middle East-Zambia-Lusaka

Schedule
: Full-time

Employee Status
: Permanent

Posting Date
: 05/Oct/2023, 5:57:17 PM

Unposting Date
: 26/Oct/2023, 12:59:00 AM

Role Responsibilities

Provide support to the Country Head of Corporate Affairs and Brand & Marketing in the execution of the role in Communication (internal & external), Media, Community Relations, and Stakeholder management objectives; in order to achieve the Corporate Affairs strategic goals in line with the Bank-wide objectives.
Support on reputational risk and crisis communications.

RESPONSIBILITIES

Media Strategy & Execution

Work closely with the CABM management team, and senior Bank stakeholders, to ensure that all communications activities are consistent and in alignment with CABM’s brand, marketing, and communications strategy, and the Bank’s overall business objectives
Execute CABM and the Bank’s media relations strategy, aligning key activities, events, and partnerships with our overall strategic narrative (e.g., mergers and acquisitions)
Maintain sustainable media engagement/editorial calendars, working with the Media, Reputation & Issues team and external agencies, to drive thematic content and proactive media relations; ensure that media engagement accounts for regional/market nuances when necessary
Support on planning and executing the media strategy for key events, partnerships, and industry conferences, working closely with the Global Impact team; possess the ability to align and customise key messaging, tailoring to regional/market nuances these events pertain to, when necessary
Collaborate closely with the CABM management team, executive functions teams, and senior stakeholders to support in providing media and external communications material
Collaborate with the Communications and Media, Reputation & Issues teams to maintain tight control on media channels, and monitor issues that can potentially cause reputational damage to the Bank; manage crises proactively to deal with such threats
Communications (Internal & External) Strategy and Execution

Craft and disseminate internal and external communications across CABM, and the Bank, in collaboration with key stakeholders (e.g., Communications, Media, Reputation & Issues teams)
Understand the CABM and Group internal and external communications strategy to inform communications creation process; if necessary, possess the ability to support teams in weaving regional/markets nuances into communications to better resonate with audiences across various markets
Delivers communications activities that raises the profile of the Bank, CABM management team, country Exco and business, across internal channels
Support the coordination of external communications plans, and execute on such plans across all channels (e.g., press, thought leadership, web, audio calls, videos, AR/VR/Metaverse)
Engage with the full suite of internal and external communications tools (e.g., social media, intranet, mobile access) when delivering key communications initiatives
Reputation & Issues Strategy and Execution

Collaborate closely with the Media, Reputation & Issues team, and the Bank’s legal team, to gain an understanding of crisis-related strategy and communications.
Execute on CABM’s and the Bank’s overall crisis communications and resolution strategy (e.g., key reactive/positioning statements), and support in contextualising the strategy to account for regional/market nuances when necessary
Monitor and raise potential issues (e.g., market-specific current affairs) that may impact CABM, the Bank, our brand, and reputation
Support the Communications, Media, Reputation & Issues teams, in collaboration with the Global Impact team, in conducting activities/crafting communications to present the Bank’s overall stance on global issues, pertaining to small markets, and how the Bank can positively impact clients, colleagues/workplace, and the environment
Community Relations

Lead on the Bank’s Futuremakers community initiatives, including Women in Tech programme and youth enterprise programmes.
Manage relationships with Futuremakers implementing partners
Be the Sponsorships and Donations Champions for the Bank in Zambia, sharing best practise across the AME region.
Lead the Employee Volunteering strategy for the country and its implementation.
Be a member of the AME Employee Volunteering Squad, actively participating in regional projects to promote and share best practise on Employee Volunteering *EV).
Risk, Regulatory and Governance

Collaborate with colleagues across CABM to ensure continuous best practice sharing regarding communications and reputation & issues mitigation, and collectively improve as a function to deliver on such activities
Display and embody a shift towards anticipation of risk; be responsible and support in identifying, assessment, monitoring, controlling, and mitigating risks pertaining to CABM
Ensure compliance with the Bank’s communications policies, as well as regional/local legal and regulatory requirements
Display exemplary conduct and live by the Group’s Values and Code of Conduct
Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.
Ensure that Group and regulatory expectations are effectively communicated and met across the entire CABM business
Where applicable, ensure credit, operational, legal, regulatory, reputation, compliance are held to the highest standards of risk management (at a product and enterprise level as relevant)
Regulatory & Business Conduct

Display exemplary conduct and live y the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders

Internal – functional & business

Strong partnership with multiple internal stakeholders to value-add to key business and brand initiatives

Country Head, Corporate Affairs and Brand & Marketing
Country Management Team and their direct reports
Branch Managers
Business, Segment and Product Heads
Cluster Head Corporate Affairs and Brand & Marketing and cluster team
Regional Corporate Affairs and Brand & Marketing Head and AME team
External

Media agencies
Vendors and suppliers – relevant to CABM
Newspaper editors and journalists
Non-Governmental Organisations
Futuremakers implementing partners
Develop profile with relevant professional PR bodies in country
Network with regional peers in the industry and other sectors
Other Responsibilities

Embed Here for good and Group’s brand and values in Corporate Affairs and Brand & Marketing team,
Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
As a member of the Corporate Affairs and Brand & Marketing Country Team:

Influence the Corporate Affairs and Brand & Marketing strategy with country stakeholders, aligning it with Group standards
Work cohesively with the functions’ COO to embed governance requirements
Collaborate with other members to ensure Group campaigns are relevant, timely and well planned for delivery across the network, especially the communications strategy
Serve as an inspiration and guide to the CABM Officer on all Corporate Affairs matters.
QUALIFICATIONS

TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

Key Behaviours

Ability to work with senior management to develop and roll out approved strategy.
Responsibility and perseverance.
High standards of professional integrity.
Delegated Authorities:

Delegated authority defined by SCB Group or SCB subsidiaries and Regulators.
Functional

At least 6 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context
Relevant tertiary qualifications, preferably with MBA experience
Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
Strong digital marketing and communications experience
Talent, Skill & Knowledge

Strategic acumen
Conceptual thinking – able to structure and organise
Execution orientation – able to execute and deliver results with minimum supervision. A self-starter
Service and customer centricity
Leadership and change agent
Influencing and networking
Excellent Presentation and communication (written and speaking) skills
In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy into effective local operations
Excellent time management and working under tight deadlines

Our Ideal Candidate

Copywriting & Content Writing
Business Acumen
Crisis management
Strategic Communications
Operational Risk
Partnership Management

About Standard Chartered

We’re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can’t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion. Together we:

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations

Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum

Flexible working options based around home and office locations, with flexible working patterns

Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning

Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies – everyone feels respected and can realise their full potential.

Recruitment assessments – some of our roles use assessments to help us understand how suitable you are for the role you’ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.