Marketing Specialist Amanbo(Zambia)

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will play a pivotal role in planning and executing marketing strategies to promote Amanbo’s services and products. You will collaborate closely with the Marketing Manager to deliver campaigns that enhance brand visibility, engage our audience, and drive business growth.

Key Responsibilities:

Campaign Management:

Plan and execute marketing campaigns across digital and traditional channels.
Monitor campaign performance, analyze data, and report on results.

Content Creation & Management:

Create compelling content for social media, website, newsletters, and other channels.
Manage and update the company’s social media accounts and website.

Market Research:

Conduct market research to identify trends, target audience preferences, and competitive strategies.
Assist in developing customer personas and refining marketing strategies.

Brand Management:

Support brand positioning and consistency across all communication materials.
Assist in developing and maintaining brand guidelines.

Event Coordination:

Assist in planning and executing marketing events like Amanbo Day, trade shows, and webinars.
Coordinate logistics and ensure effective event promotion.

Collaboration & Support:

Work closely with the sales team to align marketing initiatives with sales goals.
Support the development of marketing collateral, presentations, and proposals.

Analytics & Reporting:

Track key metrics to measure the effectiveness of marketing campaigns.
Provide insights and recommendations for continuous improvement.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of experience in marketing or a related role.
Skills:Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp).
Strong understanding of SEO/SEM and social media marketing.
Excellent communication, writing, and presentation skills.
Strong analytical and problem-solving abilities.
Creative mindset with a keen eye for design and detail.
Personal Traits:Self-motivated, proactive, and adaptable.
Team player with strong interpersonal skills.

Preferred Qualifications:

Experience in e-commerce or B2B marketing.
Familiarity with international markets, especially in Africa.
Knowledge of graphic design software (e.g., Adobe Creative Suite).