Brand and Marketing Officer DGM Beverages Limited

DGM Beverages Limited (DGM) is one of Zambia’s largest manufacturers of alcoholic beverages.

DGM is an equal opportunity employer and hereby invites applications from suitably qualified and experienced candidates to join its dynamic and proactive team as Brand and Marketing Officer

The interested candidate will be required to:

• Create marketing strategy for DGM brands
• Devise plans to raise awareness of the DGM products
• Provide direction and guidance on marketing activities for market penetration
• Produce creative and engaging content for print or online advertising
• Build and create rapport with target audiences
• Research, study, assess and research market patterns, competitor offerings and demographics to identify opportunities for product growth and promotion
• Liaise with stakeholders and vendors to promote successful marketing activities and enhance company presence
• Establish marketing budget and ensure all marketing activities are cost effective
• Monitor and undertake continuous competitor analysis
  Identify areas for improvement in product offerings, sales and marketing strategies, and promotional activities
• Manage online marketing strategies
• Any other administrative duties as required

The ideal candidate must possess the following qualification and skills

• BA or Diploma in Marketing or equivalent qualification
• Minimum 4 years’ experience in a similar role
• Creative, effective communicator with good networking abilities
• Digital marketing skills
• Good understanding of market research techniques, statistical and data analysis methods
• Proficient in use of Microsoft tools and other marketing software