Digital Marketing Officer Simbisa Brands Zambia Limited

Key Performance INDICATORS

Create and review detailed web analytics and social media reports specific to the website and business
Turn web analytic reports into actionable steps to increase online sales. Landing Page Tracking: Tracking setup for landing pages E-commerce Tracking: Setting up eCommerce and enhanced eCommerce tracking for Google Analytics
Developing a digital and social media customer plan mapping all social media interactions and digital touch points in order to drive customer conversion rates across all stages of engagement
Use testing tools to better understand site visitors and make changes to convert more traffic. Create a focused and strategic Search Engine Opimisation & Conversion Rate Optimsation action plan
Qualifications, Experience and Skills Required

First Degree in Degree in Marketing or related field
At least 3 years of relevant digital marketing experience
Be creative with an eye for design
Be able to run PPC/ Google Ad and Re-marketing campaigns
Applying developed knowledge of writing skills to various social media platforms
Strong writing skills
Excellent verbal and written communication skills (including proofreading and editing)
Digital Strategy formulation and web analytics
Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts
Analytical, evaluative, and problem-solving abilities
Essential